The modern work environment mirrors the transfer portal in college athletics. If players aren’t happy with the culture, coaching, or playing time, they enter the portal in search of a better opportunity. The same dynamic is unfolding in business. Employees who feel undervalued, uninspired, or disconnected won’t hesitate to explore other opportunities.
This is especially problematic in sales, where relationships drive business success. Metrics like KPIs, ROI, and activity tracking are important, but they won’t keep your growth team from leaving. The real key to retention? Leadership.
Not just leadership that talks about mission, vision, and goals—but authentic, honest, and empathetic leadership that actively coaches, supports, and inspires. The days of command-and-control management are gone. If your operations, sales, or marketing leaders can’t coach with care, your company’s future growth is at risk. A great leader understands that kindness, encouragement, and recognition are just as important as strategy and execution.
How do you know if you have a leadership gap?
✅ Ask your team – Are they engaged and supported?
✅ Evaluate your pipeline – Are opportunities consistently growing?
✅ Check morale – Are people excited about the future?
If any of these areas show signs of struggle, it’s time for change. Here’s how:
✔ Invest in leadership coaching – Equip leaders with the tools to mentor effectively.
✔ Balance goals with personal growth – Focus on both business objectives and individual development.
✔ Be flexible and supportive – A strong team thrives in an environment of trust and encouragement.
At its best, business is about helping people. Build leaders who do that, and you will have the best chance to build a team that stays, grows, and succeeds.